Old SEO vs. New SEO: Why the Shift Matters for Your Business

Search engine optimization (SEO) isn’t what it used to be. For years, businesses obsessed over ranking on page one of Google, believing that if you weren’t there, you didn’t exist. While that used to be true, the digital landscape has shifted dramatically. Today, visibility isn’t just about page-one rankings—it’s about being cited, trusted, and surfaced across both Google and AI-driven platforms.

If you’re still using old SEO tactics, you may be optimizing for the wrong era. Let’s break it down.