What’s the Difference Between SEO and AIO?
Natalie Blackmon Natalie Blackmon

What’s the Difference Between SEO and AIO?

The way people search is changing — from Google to AI tools like ChatGPT and Gemini. Learn the key difference between SEO (Search Engine Optimization) and AIO (Artificial Intelligence Optimization), and how using both can future-proof your brand visibility in 2025 and beyond.

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Navigating the “messy Middle”
Natalie Blackmon Natalie Blackmon

Navigating the “messy Middle”

Entrepreneurship isn’t just about the wins—it’s about navigating the messy middle. In this honest outlook, I share the ups, downs, and mindset shifts every business owner faces while chasing freedom.

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Old SEO vs. New SEO: Why the Shift Matters for Your Business
Natalie Blackmon Natalie Blackmon

Old SEO vs. New SEO: Why the Shift Matters for Your Business

Search engine optimization (SEO) isn’t what it used to be. For years, businesses obsessed over ranking on page one of Google, believing that if you weren’t there, you didn’t exist. While that used to be true, the digital landscape has shifted dramatically. Today, visibility isn’t just about page-one rankings—it’s about being cited, trusted, and surfaced across both Google and AI-driven platforms.

If you’re still using old SEO tactics, you may be optimizing for the wrong era. Let’s break it down.

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